We have the cultural expertise to make your message cut through the noise and hit home with the ethnic minorities you need to reach.
It is all about creative thinking, insightful strategies and pinpoint media planning alongside some aggressive media buying.
Each community operates within its own cultural, social and political milieu.
A message that resonates within Indian community may simply not be heard by the African.
And a campaign that will hit home with the third generation Bangladeshi or Pakistani community may have to be positioned very differently if it is to have an impact on their first generation counterparts.
We know this…, and we will get it right for you.
KNOWLEDGE: Nobody understands ethnic markets in the UK and Europe as well as we do. Whatever your product, we will know where you need to be advertising it in order to not just build brand awareness, but to convert that awareness into sales.
SKILL: Our analytical tools mean we can create a finely tuned campaign that will optimize your media planning, getting you the maximum ROI.
POWER: Our links with outdoor and online media owners, and print publications and broadcasters means that whatever route you decide to go up on, we can get you the best deal.
Billboards or TV or radio and news articles or Facebook. There’s never been more ways to reach consumers but that doesn’t mean that all of these mediums are going to work for your brand. Whatever your message, we’ll get it out there in the right way, and with maximum impact.
Director Client Services
Head Of Digital Media & Marketing
Commercial & Finance Manager
Director Operations – Turkey
Marketing Manager – Turkey